Good marketing is where data meets creativity - let's explore both.

How I Validated My Idea for a Marketing Service

July 29, 2019

Idea validation is essential to predicting your potential likelihood of success on any new business venture.

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The Power of Relevance and Behavior in Ecommerce

July 3, 2019

Laser-focus is still very much the way to go with remarketing, and specifically, behavior-based ads can make a huge difference in the number of people who end up buying from you.

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[Video] How to Create Social-Media-Ready Promo Videos in Under 12 Mins

May 27, 2019

Made this video going through how I made one of my preview-style videos for social media in just under 12 minutes and how anyone can create great promo videos in no time using Lumen5!

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Great Ideas and Better Execution

May 17, 2019

Great ideas have a glamorous ring to them, don't they?

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The Case for Modeling Your Actions Around Long-Term Goals

April 17, 2019

Invest in good principles and build your career and business around them.

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The Antidote to "I don't like marketing but need it."

April 10, 2019

Not everybody likes marketing. And yet it's really a fundamentally important part of any business. These slides will help you wrap your head around marketing concepts like buyer personas, marketing funnels, competitor research, differentiating factors and more.

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Easy & Free Research Tricks to Help You Create Your Facebook Ads Strategy

March 8, 2019

Take a dive into industry and competitor research and learn how to get actionable data in just minutes, using just Facebook's free and open features.

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11 Principles for a Fulfilling Day

July 29, 2018

This is my "challenge accepted!" post, specifically Ray Dalio's challenge from his book "Principles: Life and Work".It encourages people to write their own lists, which I already had, but now decided to also turn it into a public post. Not sure why. But I wrote it, and I've spent a healthy amount of time on it, so here we are.

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(Re)gaining Trust

June 12, 2018

For so long, it's been so easy to fake, misuse, misinterpret and distort "facts" on the internet. It's no surprise we are where we are. Inevitably, things had to change... this time around, in the form of the new regulations and changes of May.

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Coffee, Scaling, Gym and GDPR

April 20, 2018

Half personal nonsense, half marketing takeaways. Busy times are when we sleep the least and learn the most.

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