Not everybody likes marketing. I personally very much do, but I've come to learn that a lot of entrepreneurs, for a long time, don't. And yet it's really a fundamentally important part of any business.
These slides will help you wrap your head around marketing concepts like buyer personas, marketing funnels, competitor research, differentiating factors and more.
Why? To help you build a marketing strategy that works. A marketing campaign that makes sense and delivers results while being viewed pleasantly by your audience.
Something that you can be proud you've built, instead of a nuisance you can't avoid.